Just launch QuickTime Player, and there’s no telling where you’re likely to land. The Player may whisk you to the Moon or perhaps to an exotic location on this planet. Take you on a virtual field trip to the National Baseball Hall of Fame and Museum. Or treat you to the latest news, movie trailers, music videos, HBO series or PBS specials.

QuickTime 7 Player takes advantage of the latest video compression technology. It’s called H.264, and it’s an important new industry standard that’s quickly garnered widespread support. Chosen as the industry-standard codec for 3GPP (mobile multimedia), MPEG-4 HD-DVD and Blu-ray, H.264 represents the next generation of video for everything from mobile multimedia to high-definition playback.

Ultra-efficient, the H.264 codec compresses video tightly — resulting in much smaller files — without sacrificing any quality. So you can watch video of astonishing quality — crisp, clear and brilliantly saturated — in a window up to four times the size you are currently used to seeing. You also have the option of using the Player’s new audio playback controls. With them, you can easily adjust volume, balance, bass or treble response till your heart’s content.

The new QuickTime 7 Player not only delivers startling quality, but it’s easier to use than ever. It requires no set up for content that streams over the network. Instead, QuickTime 7 Player automatically determines your system’s connection speed and chooses the highest quality stream for the amount of bandwidth you have available. And if you ever lose a connection while watching streaming video, QuickTime 7 Player automatically reconnects. Now, that’s convenience.